Tata Sons To Invest USD 2 Bn Into Super-App: Tata Neu
One of the biggest business groups worldwide with a strong global presence that is rooted in India, the TATA group, with its wide base is developing a Super-App for all of its offerings – the Tata Neu. Spanning to be the buyer of services like BigBasket, 1MG, and others, the salt to software conglomerate has already created an ecosystem while spreading its chain from retail to manufacturing, education, automotive and so more. Providing a single Super-App with benefits and exclusive rewards for users, is the idea behind Tata Neu.
Tata Sons Ltd plans to invest at least $2 billion in this Super-App TataNeu, and later raise an additional $5 billion from external investors by selling minority stakes in the digital venture, as per media reports.
TataNeu, which is still in the testing phase, is expected to launch nationally early next year. It is designed as a single-point digital doorway to the Tata group’s various consumer offerings, including healthcare, food and grocery, financial services, fashion and lifestyle, electronics, over-the-top services, education and bill payments.
