Tata owned BigBasket Enters Offline Grocery Segment With Fresho Outlets

On 24th November, 2021, India’s major online grocery platform, the Tata-owned BigBasket, announced its foray into offline retail (physical stores), with the launch of its first technology-driven and unmanned, self-service ‘Fresho’ store, in Bengaluru’s Basaveshwar Nagar. It was inaugurated by three farmers, who are part of BigBasket’s Farmer Connect programme. With a plan to invest…