Hemin Bharucha Appointed Country Director At London & Partners

Mumbai-based Hemin Bharucha was recently appointed as the Country Director, India, at London & Partners – London’s international trade, investment and promotion agency, that promotes London as the best city in the world in which to invest, work, study and visit.

Hemin is the Mayor of London’s chief representative in India and leads the Indian teams India with offices in Mumbai and Bangalore. As part of London & Partners Senior Leadership team, Hemin advises on strategic plans for London & Partners, participates in evaluation of projects and monitoring budgets and financial affairs, keeping in mind the mission, values and policies of the organisation. He is also responsible for delivering against set targets for trade and investment activities in India. This entails encouraging Indian companies to expand their business into London as well as support London based companies to enter the Indian market and identify suitable partners in India for them to tie up with.

As London’s senior-most government representative in India, Hemin also maintains strategic relationships with key stakeholders in India and London such as senior business leaders, central and state government heads and cabinet ministers, top bureaucrats, Mayor of London’s office, Greater London Authority, UK’s Department of International trade and heads of major trade bodies across India and London. He is often called upon to present to the Board of London & Partners, the Mayor of London’s office and London Greater Authority (GLA)

Under Hemin’s leadership, India now ranks amongst the top three countries that invest in London for business, students and visitors. In FY 2019-2020, India was the second largest investor in the UK. In FY 2020-2021, despite the lockdown, India continued to be the fastest growing market for London and saw 16 new companies being set up in the city.